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    Let’s talk about acronyms

    Acronyms might be your best friend, but I’d like to remind you that they aren’t the best friend of everyone. Oxford Dictionaries define acronyms as words formed from the initial letters of other words and pronounced as they are spelled, not as separate letters. Examples of common acronyms in Canada include the CBC, AIDS, and RCMP.…

  • Diagram showing social media tips for leaders

    A social media book for strategic thinkers

    Book review: Financial Times Guides: Social Media Strategy: Boost Your Business, Manage Risk and Develop Your Personal Brand (2018) by Martin Thomas By Melanie Ferris Strategic thinkers rejoice! This is the social media book for you. While many social media books look at why people should be using social media, this book asks: How can…

  • Introducing Melanie Ferris, our Director of Communications

    Hello. My name is Melanie Ferris. I manage social media platforms for a variety of non-profit organizations as well as a First Nation. I also provide plain language editing to non-profit organizations and governments to help them communicate more effectively with Indigenous and other audiences. I develop curriculum and deliver interactive workshops for adult learners.…