Tag: leadership

A social media book for strategic thinkers

Diagram showing social media tips for leaders

Book review: Financial Times Guides: Social Media Strategy: Boost Your Business, Manage Risk and Develop Your Personal Brand (2018) by Martin Thomas By Melanie Ferris Strategic thinkers rejoice! This is the social media book for you. While many social media books look at why people should be using social media, this book asks: How can...

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Introducing Melanie Ferris, our Director of Communications

Hello. My name is Melanie Ferris. I manage social media platforms for a variety of non-profit organizations as well as a First Nation. I also provide plain language editing to non-profit organizations and governments to help them communicate more effectively with Indigenous and other audiences. I develop curriculum and deliver interactive workshops for adult learners. I have extensive experience developing and executing communications strategies as well as media relations for projects and events.

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