Tag: Marketing

A social media book for strategic thinkers

Diagram showing social media tips for leaders

Book review: Financial Times Guides: Social Media Strategy: Boost Your Business, Manage Risk and Develop Your Personal Brand (2018) by Martin Thomas By Melanie Ferris Strategic thinkers rejoice! This is the social media book for you. While many social media books look at why people should be using social media, this book asks: How can...

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Things to consider when planning a website

This is a simple approach to planning your next website project. It is a broad overview but a great starting point if you are stuck. These are the questions that I have found need to be answered when building a website. The answers can be very different depending on the size and complexity of your project.

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