Tag: Melanie Ferris

  • A woman holding a pen

    Let’s talk about acronyms

    Acronyms might be your best friend, but I’d like to remind you that they aren’t the best friend of everyone. Oxford Dictionaries define acronyms as words formed from the initial letters of other words and pronounced as they are spelled, not as separate letters. Examples of common acronyms in Canada include the CBC, AIDS, and RCMP.…

  • Diagram showing social media tips for leaders

    A social media book for strategic thinkers

    Book review: Financial Times Guides: Social Media Strategy: Boost Your Business, Manage Risk and Develop Your Personal Brand (2018) by Martin Thomas By Melanie Ferris Strategic thinkers rejoice! This is the social media book for you. While many social media books look at why people should be using social media, this book asks: How can…